QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Using machine learning models, researchers at Michigan Medicine have identified a potential way to diagnose amyotrophic lateral sclerosis, or ALS, earlier from a blood sample, a study suggests.

In the fiercely competitive fast-moving consumer goods (FMCG) sector, brand visibility is crucial. Consumers' purchasing decisions are increasingly influenced by their online search behaviors, making ...