NBCUniversal boasted a weekend of big ratings records, as most Americans found themselves tuning in to the Comcast-owned company's platforms for Winter Olympics programming, Super Bowl Sunday or even just Bad Bunny's much-discussed halftime show.

The Milan Cortina Winter Olympics kicked off with an opening ceremony on Friday that averaged 21.4 million viewers on NBC and Peacock, according to preliminary Nielsen ratings and digital data from Adobe Analytics.

EXCLUSIVE: Jimmy Fallon can claim a gold medal of his own, thanks to the start of the Winter Olympics last week. The Tonight Show Starring Jimmy Fallon saw its best audience in just over 14 months for its post-Olympics telecast on February 6,

For the five-day period ending in Feb. 6, Today 's total viewership increased by 23% (624,000) over that period a year earlier, per Nielsen data. Today's average audience in that stretch of time was nearly 3.32 million viewers, versus almost 2.91 million for Good Morning America and approximately 1.84 million for CBS Mornings.

The winter Olympic games are often seen as more of an appendix to their larger summertime counterparts than a tentpole in themselves. But in 2026, the parallels between Milan - which co-hosts the 25th winter Olympics with Cortina d'Ampezzo,

Are you ready for the 2026 Olympics? Here's everything you need to know about watching the Opening Ceremony for the Winter Games.

Viewership for the “Today” show has jumped 23% amid the search for host Savannah Guthrie’s missing mother, Nancy, and the Winter Olympics in Milan. Nielsen ratings show the NBC morning

Live updates from the 2026 Milan-Cortina Winter Olympics on Tuesday. Get the latest news, results, medal count, TV schedules and highlights from Italy.