In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays. Mobile ...

TikToker Leah Grace decorated thrift store window displays and shared the results online. A collection of her finished designs was viewed over 620,000 times on the app. Grace used items that had been ...

If there's anything that could make New York City's Fifth Avenue busier than its usual crowd of tourists, it's the extravagant window displays that emerge for the holidays. Every year, stores begin to ...

Lazarus department store was a Columbus institution for nearly 175 years before being absorbed by Macy’s in 2005. Ironically, many Columbus and central Ohio residents associated Lazarus with the ...

If you have a shop front that offers a window display to the street, you have a great advantage when it comes to getting more traffic. A window display, no matter what the size of the window itself, ...

“Take a look in the five and ten, glistening once again, with candy canes and silver lanes aglow.” Holiday window displays have a magical quality about them that can bring a sense of childlike wonder ...

Rike’s department store was known for its decorations and activity around Christmastime. Many Daytonians may remember being enthralled by the animated store windows around the holidays. The iconic ...

The mechanically powered holiday scenes that once filled department-store windows in Canada are still humming. Here’s where to find them. By Ian Austen Decades ago in many Canadian cities, Christmas ...

The Pittsburgh Downtown Partnership is adding a twist to holiday window displays with a contest this season. “As a retail store, your window displays are one of the most important marketing tools you ...

Fashion takes a backseat to goodness in the theme of Bergdorf Goodman’s holiday window displays this year. The #BergdorfGoodness campaign was inspired by the goodness and strong values shown ...